Beauty observation | Can deodorant spray become the next star category in the economic sense of smell?

Under the consumption trend of enjoying and pleasing themselves, consumers have put forward more sophisticated and diverse requirements for the sensory experience of beauty products. In addition to the rapid growth of perfume this year, household fragrance, fragrance personal care products and other categories that bring a good smell experience have also attracted attention, including fragrance spray. In addition to presenting a lighter fragrance, fragrance spray can also be used as a multi-functional product to care for hair and skin, As more and more consumers practice simple consumption, deodorant spray may become the next star category.
Although everyone hopes to smell good, sometimes perfume is too strong, especially in hot summer or when you are in close contact with others. At this time, the fragrance spray, a fresh version of perfume, is the best alternative.

“The biggest difference between the two product forms is the intensity of the fragrance and the effect of its final use on the skin,” explained Jodi Geist, director of product development of Bath&Body Works”
“Light essence has a stronger sense of smell, a higher diffusivity and a longer duration. Therefore, light essence only needs to be used in a small amount in a day. Although our fragrance spray is similar to light essence in experience and durability, they are often lighter and softer, and can be used in a large amount in a day.” Jodi Geist continued.

Another major difference between fragrance spray and perfume is that some fragrance spray does not contain alcohol, while almost all perfume contains alcohol. “I only use alcohol free deodorant spray on my hair,” said Brook Harvey Taylor, founder and CEO of Pacific Beauty. “Although hair is an excellent carrier of fragrance, alcohol can make hair very dry, so I avoid using perfume on my hair.”
She also mentioned: “The direct use of perfume spray after bathing can also make the whole body take on a light fragrance. In general, if you want a softer, if there seems to be no fragrance, you can use the body spray. And the use of perfume on the wrist can get more complex and lasting fragrance.”
Since most perfume spray use cheaper mixtures than perfume, this is also a more economical choice. “The price of perfume spray is generally less than half of that of perfume with the same fragrance, but its capacity is five times.” Harvey Taylor said.

However, there is no final conclusion on which product is better. It all depends on personal preferences. “Everyone experiences and uses fragrance in different ways,” said Abbey Bernard, marketing director of Bath&Body Works fragrance body care. “For those who are looking for a softer fragrance experience, or want to refresh themselves after taking a shower or exercising, fragrance spray may be a better choice. For those who want to experience a richer, longer lasting and ubiquitous fragrance, light essence will be the best choice.”